Categorized as: Design

Exploring the Stanford Web Credibility Guidelines

Cats-are-Spies

You’ve probably had this experience before: a friend of yours reads something on the Internet and believes it’s true, no matter how crazy it seems. “I’m telling you,” your friend pleads. “I read it online!” “Even if you did,” you explain calmly, “Cats are not spies from an advanced alien civilisation.” “But I read it online!” The Stanford Web Credibility Project seeks…

Landing Page Tips for Canadian Retailers

canada ice hockey habs fans

Effective, user-friendly landing pages are an essential component of any online strategy. You could argue, in fact, that landing pages are among the most important pieces of a marketing campaign, providing a huge impact on lead generation, conversion, and analytics. Landing pages, after all, can ultimately make or break your marketing, working in tandem with social media, email campaigns, SERP…