How to Adapt to Google’s Panda & Penguin Updates

Exploring the Stanford Web Credibility Guidelines

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You’ve probably had this experience before: a friend of yours reads something on the Internet and believes it’s true, no matter how crazy it seems. “I’m telling you,” your friend pleads. “I read it online!” “Even if you did,” you explain calmly, “Cats are not spies from an advanced alien civilisation.” “But I read it online!” The Stanford Web Credibility Project seeks…

Learn to Read Chinese with ease!

May 2013 on TED For foreigners, learning to speak Chinese is a hard task. But learning to read the beautiful, often complex characters of the Chinese written language may be less difficult. ShaoLan walks through a simple lesson in recognizing the ideas behind the characters and their meaning — building from a few simple forms to more complex concepts. Call…

Developing an Effective SEO Strategy

web marketing seo strategy

Rome, as the famous saying goes, was not built in a day, and this is especially true when looking to build your very own search engine optimization (SEO) empire. SEO strategies have to involve a long-term approach and strategy, one that encompasses web design, content, communications, and social media. How do you get started? Here are some important elements to…

Landing Page Tips for Canadian Retailers

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Effective, user-friendly landing pages are an essential component of any online strategy. You could argue, in fact, that landing pages are among the most important pieces of a marketing campaign, providing a huge impact on lead generation, conversion, and analytics. Landing pages, after all, can ultimately make or break your marketing, working in tandem with social media, email campaigns, SERP…

An Introduction to Microformats

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Have you heard about microformats? If you’re looking to improve how your sites look on search engine result pages (SERPs), you might be surprised by their impact. In fact, believe it or not, microformats are the one thing that even Google, Bing, and Yahoo all agree on; the search engine giants are all proponents of the value that microformats, or…

SEO Tips for Canadian Online Retailers

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With every passing year, Canadian consumers are becoming more and more confident shopping online, and the result is that the country’s Internet retailing sector is now a multi-billion dollar industry. For Canadian merchants, it is now essential to leverage effective link building strategies and search engine optimization (SEO) fundamentals. More importantly, though, they have to remember the advantage they have…

Effective Link Building Strategies

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A comprehensive search engine optimisation (SEO) strategy involves more than simple website house cleaning and maintenance. You also need to develop strategies for effective and continuous link building. Here is a breakdown of some of the most effective link building strategies: High-Authority Directory Submissions Submitting to major directories can provide quality backlinks and increased visibility to both search engines and…

How to Adapt to Google’s Panda & Penguin Updates

google panda penguin

Do you like going to the zoo? Apparently Google does, what with some of their algorithms being named “Panda” and “Penguin” – what’s next, an ostrich? Actually, Google Ostrich is in the pipeline, and with all these new algorithm updates afoot, it’s high time we talk about what these changes mean for you, the affiliate. As search engine algorithms continue…